Targeting Teens

September 7th, 2005

I may not have worked with teens in a while, but I know that a report released today by eMarketer is very important to librarians and service to this population:

“‘Teens aren’t just surrounded by media and technology; they live and breathe it every day,’ said Debra Aho Williamson, eMarketer senior analyst and author of the report. ‘But reaching them isn’t easy. Marketing to this dynamic, fragmented population is challenging. But companies are beginning to tap nascent opportunities in broadband video, immersive environments, mobile marketing and instant messaging.’”

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