Book Blogs’ Buzz Grows Louder
September 6th, 2005A very interesting article in the USA Today (reprinted from the Christian Science Monitor) on the influence of book blogs (sometimes called lit blogs) on the book business.
“Although no one’s exactly sure how influential they are, bloggers like Sarvas have become the new darlings of the publishing industry. They’re getting free review copies, landing interviews with prestigious authors, and trying to boost obscure writers — especially writers in the literary fiction world where John Irving is a bigger name than John Grisham.”
So, do bloggers have an influence/impact on the businesses they write about? As the article points out, it’s difficult to tell. What is not difficult to ascertain is the most influencial blogs in a particular topical area. At PubSub, we’ve been using PubStats lately in correlation with fashion blogs to find influencers and trend setters. More on that in a few days…