More on Weblogs and Marketing
December 6th, 2004In an article from Newsday (no they don’t have an RSS capabilities yet - I read this in the - GASP - print edition this morning) titled “Blogging Bluepoint:
“For Stephen Harris, a marketing technology director in Whippany, N.J., writing blogs is a form of forced continuing education. His newest blog at www.think-ebiz.com focuses on his professional world, and he says that researching and writing on a regular basis helps him deepen his expertise. What might happen from that? Possibly being quoted in the press (like right here) or being invited to speak at trade shows or even being approached for new career opportunities. ‘It makes you stand out more,’ he says.”
I’ve mentioned this numerous times in the past, but it doesn’t hurt to repeat myself every now and then. When people ask me why I put so much effort into my weblog, I mention that I want to be well-informed about the technology that has an effect on my profession, and by reading alot of articles/blog posts and subsequently writing about them, it forces me to keep current. It also provides a platform for my thoughts (and prayers) about a profession that I am passionate about. This passion assists in the ongoing improvements of my skills as a writer, publisher, and editor (Bloggers do all three, the latter one being the most difficult tasks to perform and most ignored - including by me). For me, blogging was a starting point in my career, and it has meant more to me (and paid off more - emotionally and financially) than any job that I have ever had. It will also continue to help me professionally for a long time to come.