Quote of the Month
November 18th, 2004I know that I don’t have an official “Quote of the Month” thing on LS, and I know that this article came out in September but I wanted to highlight a great quote from the article entitled, American Demographics: This Way App:
“‘Content is king again,’ says Robert Mendez, CEO of NetHawk Interactive, Inc., a firm that works with tech companies on marketing strategies. NetHawk’s message to its customers is simple: embrace RSS technology. ‘Augment the marketing you do now with RSS. Take all that information you’re shoving down people’s throats through e-mails, newsletters and Web sites and start a few feeds.’ With e-mail inboxes cluttered with newsletters, and spam filters working so effectively that they are blocking even non-spam marketing messages, Mendez thinks RSS is a good choice for getting a company’s word out. ‘E-mail is where knowledge goes to die. Everyone has a stack of folders in their e-mail, have you ever tried to find something that happened 6 months ago? What this new channel [RSS] allows is for you to wrap yourself around the information and search it very easily.’”
This week when I mentioned during many wine sessions at the bar that e-mail is dead, I received blank stares and head shakes in disagreement. I must admit that I still use e-mail daily at work and sometimes at home, that doesn’t change my attitude about the medium. We are so used to e-mail that we have become brainwashed by it, making us think that there is no other (or better) way to communicate with one another.
Jenny, Michael, and I tried something new at this years conference in Monterey. We only gave out our IM handles, not our e-mail addresses. Today, I recieved 3 IMs from people that I met at the conference. I wonder if it actually worked…