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5 Ways To Use RSS To Boost Your Business Or Organizational Success

October 10th, 2004

Many great ideas in an article about RSS. A few that I particularly liked:

“Create An “Announcements And Special Offers” Feed - If your business offers classes, seminars, products, services, specials, sales - essentially anything that changes, updates or rotates throughout a cycle - then creating a dedicated RSS feed could save you (and your clients) time and money.

Create an inter-office feed - Memos, presentation materials, files, announcements, new policies, schedules - all this can be gathered up in one central feed (or broken down into departmental feeds) that are then easily maintained in one central archive and easily accessible by anyone who needs them. Nobody is left behind or out of the loop because they didn’t check their email (or because the message got filtered or bounced) and everyone gets just the information they need without dealing with a lot of cross-over communication from people replying and clarifying.

Schools, non-profits and other organizations - RSS works for you too! - Schools - Consider the possibilities of a student feed, updated with activities, exam dates, school closings, special “student only” offers from local businesses and so on. Or how about a special assignment feed in which class materials are uploaded by each instructor for students who are ill, away from home or otherwise unable to be in class?

Non-profits - Volunteer feeds could provide a running update of available positions and work needed, as well as featuring profiles of special volunteers and organizational wish lists; fundraising feeds might keep donors abreast of giving events and how their donations are being used; and inter-organizational feeds can keep board members and other involved parties up to date on meeting times, agendas and projects. All great ways of utilizing the powers of RSS for the common good!”

I like articles like this that push us to use new technology in creative ways. For those that are trying to get RSS/Weblogs implemented in their organization, you might want to forward this to the “powers that be”. I am.

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