Marketing Yourself

September 1st, 2004

There is an article in the latest issue of the LISJobs newsletter on marketing the librarian:

“Information professionals usually don’t think of marketing themselves as a big issue. We know are the key to accessing information; we are service- and customer-oriented; we know our business - so, customers will just come to us, right? Unfortunately, we do need to market ourselves - not just to be known, but also to let our customers know who we are and what we can do to help them. Here, I share my experiences with marketing myself successfully as an information professional, both inside and outside my organization.”

I wrote a similar article for LISCareer.com, which should appear in the October issue (see, I just marketed myself)

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