The Port Network
June 16th, 2004“ThePort Network allows any organization to extend the reach of its communications directly to the desktops of its audience. It is a proactive medium that does not rely on users to navigate to a web site or browse through e-mails in order to get the information they want. Instead, the information comes to them. The technology provides an enhanced branded presence in the user’s environment, with unique capabilities that enable personalized marketing techniques and a far higher level of convenience to users.”
The site lists 2 sports franchises that utilize this service. I immediately thought about our nations libraries and how it can be used to deliver any number of useful content about the library. It’s like an aggregator, but only for one particular content provider. I came across the site by reading this press release by the Pittsburgh Penguins, who have also initiated the tool (The Port must have marketed the sports industry).