Bloggers: How to Get More Traffic & Capture Mainstream Press Attention
June 12th, 2004I’m posting a link to this article as a follow-up to my previous post on marketing. I’d be more inclined to use techniques #4 and 6:
“Technique #4. Other blogs: Find a few top blogs that cover your area of interest, and search their archives. Have other bloggers contacted them and mentioned their own blog? If so, was the response positive or did the new blogger get flamed?
“Technique #6. Good old-fashioned word of mouth: Don’t underestimate it. “I tell everyone, ‘Tell a friend, visit the site,’” Pingel says. He recently met a woman who had a friend who lived in one of the cities he had visited. He suggested that she tell her friend about his blog, where she could read about his trip to her city.”
It took me over 3 years to get the traffic that I receive today. One of the main reasons why is that I never stopped posting. I’d take a week off every now and then, but I explained why I did this. In order to get good ROI for a weblog, you need to continue writing (and of course, have “something to say” - Walt should have trademarked that phrase). It’s also a good idea to reinvent yourself every now and then as the issues in cyberland (and libraryland) change. Last, figure out what other are not writing about and go for it.