Blogging for Fun and Profit
June 9th, 2004An interesting article from CIO about corporate weblogs:
“Weblogs or blogs are not just for Internet pundits. They’re valuable tools that IT managers can use to improve company communications internally and externally.”
When Australian intrnet research and strategies consultancy Caslon Analytics did a “rough-and-ready” survey of top 500 corporate contacts last year, asking them to predict their likely uptake of Weblogs, the result was an overwhelming “not known here”.
“Our sense is that uptake of enterprise blogging by major Australian organizations is not going to increase significantly in the near future”, says Caslon director Bruce Arnold.”
Sure, the numbers were from last year and blogging in the corporate world has been slow to materialize, but it’s hot right now. I’ve read countless articles describing what big companies (Sun, Nike, etc) are doing with blogs. The most important aspect is for the library (or knowledge management center, or whatever you want to call it) to get involved. This summer, I plan a full-frontal attack on weblogs in the corporate structure of my firm. I think that they understand how they can work and improve client relations as well as the attorney knowledge base. I just hope that will be willing to take on the challenge. I know I am.