Great Quote

May 29th, 2004

Talking about permission marketing in the Industry Standard as a guest blogger, Seth Godin writes:

“The ironic thing is that Permission (the real thing) is working better than ever, but only when it has stuff like RSS to get through the filters that are springing up all over the place. The selfish spammers have peed in the water supply, ruining it for everyone else.”

“I think email is on its last legs as a useful tool, soon to be replaced by IM, RSS and other more reliable and steady filtering devices. That’s too bad, but totally predictable.”

As Jenny says, the emphasis above is mine.

Comments are closed.