I Blog, therefore I am
April 14th, 2004An interesting quote from this article, written by a solo practitioner lawyer:
“Within a law firm, blogs that promote inner-firm communications can be utilized as essential knowledge management tools. And when turned outward to the realm of external communications, blogs can shape the public’s perception of who is acknowledged as an expert in a given area of law. In the larger context of any law firm’s marketing strategy, blogging may be the ideal component to highlight attorney expertise.”
After having my “publicity from heaven” week at my firm, I mentioned to the marketing head (a wonderful person, very techie), that we should have a weblog on our website, for the exact same reasons mentioned above. I’ll be sure to send this article to her as further proof and inspiration. (link via Topix)