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Corporate Weblogs and Library Weblogs

Some of the 10 rules in this article about corporate weblogs and Wikis can easily be paralleled to weblogs on library web pages. Here are a few:

“2. Be an unmatched resource – Politicians have perfected the art of the “trial balloon.” An idea is leaked, and the resultant reaction signals whether it’s politically safe to proceed. Use your blog to provide heads-up information unavailable elsewhere, like a forthcoming product or marketing blitz. Any feedback represents invaluable market research.”

Definitely!! Libraries can use their weblogs to show off the fee-based databases that they subscribe to (not available elsewhere) that Gary talks about constantly (good for him), community programs that they initiate and provide to their patrons, and other programs that libraries (and only libraries) have been doing for decades.

“3. Once you start, don’t stop – Blogs are like marriage. Once you start one, you are committed. Otherwise, you risk the wrath of those who link to your blogs or tune in regularly. Dr Pepper/Seven Up pulled the plug on its blog after four months.”

“7. Trust your employees – Employees generate the most credible blogs, but there is always the risk of unveiling corporate secrets. Encourage your employees to blog, but set reasonable ground rules. Groove Networks has a good model. Policies should also address how much corporate time employees can spend blogging.”

Yes!! Every librarian can be contributing their knowledge to the library blog, and your users will benefit.

“10. Develop an organizational content strategy now – Email, blogs, wikis, Web, voice mail, faxes, newsletters, advertising, PR. No wonder it is so hard for organizations to speak with the consistent voice that is so critical for branding. An organizational content strategy can ensure consistency, vibrancy and value for employees, customers, suppliers and others.”

Sure!! All content in one place. You can also use IM, but that would be defeating the purpose here. While I’m not sure weblogs can be the central point of all communication in the library, it sure can play an important part, which, in turn, can get rid of certain e-mail, voice mails, and other communications.

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